Find out how to Boost Your Social Media Fan Engagement and Grow Your Fanbase with our guide on Social media marketing for musicians.
Social media is an essential part of marketing for musicians. Musicians can use social media to find new fans for their music and connect with old ones. It is important to remember, though, that social media is not just another form of advertising. The most successful musicians on these platforms are those who treat it as a 2-way street. They communicate with their fans instead of just broadcasting commercials for their product.
Is your fan following not growing? Once you've finished reading this article you will have 3 simple but effective strategies that you can implement. Fit these into your current game plan to help you grow and expand your fanbase.
In today’s world, social media has proven to be a highly beneficial promotional tool for musicians. Especially when it comes to fan engagement.
Ensuring that you’ve got a solid and consistent online presence is vital. Not only for promoting your music, but also engaging with fans, and continually growing your base. Having a strong social strategy will also connect you with music industry peers allowing for new opportunities to present themselves.
These 3 tips will help you to develop an effective strategy that you can incorporate into your overall marketing strategy.
Instead of thinking about social media as a platform to push your music out to the rest of the world. Instead think of social media as a two-way conversation with your fans.
Your main goal when it comes to using your social media platform should be simple - to have a conversation.
Instead of constantly sending out messages about yourself. Bombarding people about your next track or about what city you'll next be playing. Maybe try getting your fans involved instead?
Use these topics to start up a conversation!
Ask them questions related to your content for example.
If you’re playing in New York City post a question in advance like:
“Is anyone going to be in New York next weekend?”…Put the post up to advertise the gig but also start a conversation about it!
Just think how good it would feel to a fan if they engaged with you and received a personal invite. You would make a lasting impression, instead of viewing a generic notice you’ve posted to your wall. It could make the difference of whether they’ll show up to watch you perform or not!
This is a great way of inviting your fans into your world and will do wonders for your fan engagement. Because remember, people will forget what you said but they will never forget how you made them feel!
"The ability to share songs, albums and playlists on social media platforms has given people new ways to show their followers what they’re listening to.
Two-thirds of social media users agree that they discover new artists on social media. And nearly 60% avisit online streaming services/platforms to listen to music after they see an update, tweet or post."- Sean Cole of Econsultancy
When we talk about fan engagement, an important tool often mentioned is the use of video content. Why? Because a video is the best tool to use for storytelling and engaging your viewers.
Videos bring two things to your engagement strategy that will capture the attention of your audience: sound and movement. These two distinct sensory things play a vital role in capturing your viewers' attention and keeping them engaged.
Our brains love video content because it's naturally programmed to retain visual content, more so than written content. According to Sheffield Audio Video Productions, 64% of consumers or fans are more likely to follow up with a brand or artist after watching a video.
The final tip to help you get ahead with your fan engagement is posting pictures with context.
Developing a personal connection with your following will help you to strengthen the relationship you have with your fans. How you communicate via pictures to your fans will make a huge difference. It can influence whether someone is likely to engage or not.
It’s important that you show your real personality through the pictures you share and post.
They are both platforms that revolve around pictures and video content!
A great way of using pictures to boost your fan engagement is by using your pictures to start a two-way conversation. Ask questions that will evoke reactions and responses to your content.
In conclusion, the best marketing strategies for musicians are through social media. It's important to be active and responsive to your followers, like and comment on posts to keep the engagement alive. Stay up-to-date with trends in social media marketing, as they change frequently.
With these tips you should be well on your way to improving your fan engagement!
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