3 Keys for Music Promotion


Music promotion is one of the biggest challenges that songwriters, musicians, and music artists face.

Many will spend an absolute fortune on their music careers, as there are many things to consider...

There's equipment, time in recording studios, travel costs, album covers, and merchandise, to name but a few expenses on the ever-growing list!

So it's no wonder that sometimes very little thought or attention is given to one of the key aspects of releasing music...

If you're thinking "actually the focus should always be on producing quality music!"

We totally agree!

However, if you are not promoting your music properly then you are neglecting an opportunity for your music career to progress.

Music Promotion

There are three levels of musicians:

  1. The Hobbyist – Musicians who enjoy making music for fun and have no intention of progressing or making a career in music.
  2. The Semi-Pro – Musicians that are making progress and want to make it a full-time career.
  3. The Pro – Musicians with talent and who are making a living from their skills.

Continuous progression is important if you're someone taking music seriously and wanting to get to the point of becoming a major player in the game.

And no matter where you are in your music career, the aim is to continually elevate yourself, right?

So this is why it's important to use the right resources that can help you to reach your goals.

The internet provides us with many opportunities for launching a career in music.

It's possible to access an audience without necessarily having a big budget.

As an independent songwriter, musician, or artist, you can use the internet to promote and market the music you make.

Knowing exactly how to do this and making good use of the internet to promote your music effectively is imperative.

But sometimes because of a lack of knowledge, new artists, unfortunately, can lose out on having their music heard.

Now remember as you develop as a music artist, it's inevitable that you will develop a signature sound that's unique to you.

And it's up to you to determine what genre your sound and your songs fall into.

Here are the three keys to unlock the door to becoming a successful music artist:

1. Know Your Audience

Before you start to promote your music, you need to understand your audience.

So it's a good idea to identify your niche audience first.

Then you can find listeners who are into your sound and expand from there.

2. Use Music Promotion Platforms

The music industry is competitive.

And promotion is the most important step in getting your music out to reach the millions of potential fans awaiting.

The internet now has over 4 billion users and because of this, there will always be a whole new audience of listeners for all music artists.

The internet has opened up new ways of promoting music.

And there are many platforms available to market your music on.

Online platforms are your best resource for getting your music out there.

Here are some great music promotion platforms:

3. Purchase Playlist Promotion

In the music industry, streaming has become the most popular medium through which to gain plays.

Independent artists today must focus on streaming to make an impact in the music industry.

As a music artist, placement on certain streaming platforms or on popular playlists can result in meaningful breakthroughs.

Appearing on a popular streaming playlist can give you instant progress by increasing your play count.

Which will result in you making money.

Knowing this hopefully helps you to understand that with the right placement on the right playlist, you can quickly gain recognition and popularity.

There are companies that provide services to pitch to popular streaming playlist curators.

Social Media Promotion

You can use social media to help showcase your talent.

Your social media platforms are a free marketing tool that allows you to reach a larger audience.

Here are some platforms you should have a presence on to promote your music:

You can check out our article on Promoting Yourself & Your Music Online if you want to learn more!

Music Promotion Services

For an artist, the most challenging thing is promoting music the right way.

You need to get the attention of your target audience and also create enough of an impact that leaves a lasting impression to potentially gain a new fan.

You may already have access to the platforms and social media sites mentioned above, but if your music is not promoted well enough, the expected results can't be achieved.

Music Promotion Services are available to help independent artists to promote their music the right way.

Helping to reach out to a larger listener base by providing professional assistance.

These services provide the best tools available to promote music that is not only effective but also reliable.

A good music promotion company will provide assistance and promotional strategies to help new artists to successfully promote their music.

Benefits of Music Promotion

Music Promotion can help in the following ways:

Building a Global Reach

Music promotion helps to build a global reach, by making use of the right promotional resources and services, it is easier to build a massive fan base.

Continuous Promotion

Depending on your budget, the biggest advantage of music promotion services is that they can provide you with continuous promotion.

You could have someone working on your project all the time whilst you are too!


As a music artist, your budget could be a constraint when it comes to promoting music.

But by using internet-based music promotional services and platforms like Indiy, you can find the best ways to promote music.

We offer music promotion that is far-reaching and cost-effective, for your specific needs.

Ease and convenience

Online music promotion allows artists to conveniently reach out to millions of people who share the same music interest.

It also gives them the convenience to promote their music from the comfort of their home with massive positive results.

It is also convenient for fans to connect with their favourite artist.

Purchase merchandise, and follow on social platforms which ultimately helps the music artist in building a larger fan base.

The Bottom Line

Competition in the music industry is getting fierce. No matter what genre of music you specialize in, music promotion is the key factor in the success of your music career.

Effective music promotion helps independent artists by growing their audience. Building a genuine fanbase & getting their music out there.

Indiy has music industry pros waiting to help you with your next project.

We are a DIY music marketplace for DIY musicians and artists - the go to place for buying and selling music services.

Search Indiy today and build the professional music support team you need.

Get your music heard and build your audience with us, head to our home page to take a look at some of the amazing services being offered.


Indiy exists to help people create great music!

Did you know 40 thousand songs are uploaded to Spotify every day!

We want to hear about what you do, what makes you special and share it with the world!

Submit to be interviewed for Indiy Spotlight, its 100% FREE Just click here for your music interview

If you are working on new material, we have partnered with Audio Mastering to offer mastering on your next release from just £2 per song (approx $2.75 USD) - Check the offer out here

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INDIY is a platform for musicians by musicians - We believe in a better music industry. Come to INDIY to find an instrumental, a producer, to look for a studio to record in, mixing, mastering, CD artwork, legal agreements, and even promotion.

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