Do you have a song that you want to promote, and are looking for places to do it, and amidst your search you hear about music blogs, and you think to yourself: “why would I want to put my songs on blogs? Aren’t blogs dead?”?

Well, that’s where you are wrong, they aren’t! But we understand the concern.

Blogs were this big new exciting thing back in the early 2000’s until early 2010’s, and music blogs were very often used to promote small artists and for breaking through careers, but with the rise of social media, blogs seem to have drowned in the ocean of information. However, this is just how it looks, because deep in the ocean there are many opportunities and still much profit. 

Blogs, and music blogs alike, when done properly, are still an extremely powerful tool to grow awareness and visibility. Through good platforms and well written pieces, blogs establish credibility and personality for the subject, whether it is a business, art, music or an individual.

In this article you will understand why blogging is relevant to promote your music career!

According to HubSpot, 92% of marketers that blog affirmed that blogging drives traffic and leads. Plus, 83% of the marketers intend to keep blogging, for it brings them profit and drives results. 

It is no surprise that most corporate company’s websites run their own blogs, it brings awareness and credibility to their business and their activities, possibly justifying what they do and informing readers about topics related to what they provide.

If you take a look into music producers and promoter's websites, they will still have their music blogs up and running. This drives people in and it is something that can help you and your career.

Don’t forget to take into consideration that search methods have changed, people now trust in AI and chat-style search engines, and these platforms still base themselves in high-quality content and well-structured headings and sections. So, when looking to promote your music, find blogs that are well credited and reliable, find their articles and see if they are what interest you, and send your submission.

Blogs offer what short-form content can’t, all the information and proximity. For an artist it is only beneficial to be promoted in a music blog, for readers to know more about you, your art and your purpose. People are more likely to search for a new song if they relate to the intent behind it or the artist’s story. 

What should are you expected to share in your submission to a music blog:

• Your name/Artist’s name
• Your music 
• Your profile’s online 
• When and why did you start making music?
• What are your biggest inspirations?
• What is your song/album about? 
• What are your future plans in music?
  

Don’t be afraid to go deep and expose your inspirations and your reasons behind your music career. Through blogging, readers will have a deep understanding of you as an artist, but also you as a human being, and some will relate to your story and your meanings, this can create an emotional bond between you/your music and that person. 

It is important to have, create and sustain those bonds in the music industry. It is important to have loyal listeners, and those are the ones that you need to farm and work hard to keep, they are emotionally connected to your art. 

If you want to learn more about the importance of loyal listeners, check this post as well, in our own music blog https://indiy.com/about-80-of-spotify-artists-have-less-than-50-monthly-listeners/ 

Blogging is an incredible tool to establish these relationships with your potential audience. To expose yourself is to create openness for your audience to find feeling in what you create.

 

By positioning yourself in music blogs, you are opening doors for your audience to find you while almost personally exposing your art and being able to set the tone of your voice and expression. 

Go ahead and just submit to a music blog, share your music, promote your music career!