.Have you ever wondered how to build a fan base in 2021?

Here’s how you can simply build a fan base step-by-step with results both online and in real life.

Keep reading and you’re going to gain some useful, helpful, and important pointers towards getting started...

As a musician and music artist, carving out your success can be a tough thing to do, but you don't have to do it alone.

If you have a goal in mind, let it be to make money with your career, we know it's not all about the money...

But where you spend time and effort to build and grow your fan base as a music brand you will see results.

The internet provides a reach for those who want to make a career of it, but unfortunately, the internet is not going to do your job for you...

You still have to plan and then execute it skillfully.

And having good music is a must too!

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If you want to work towards your dreams, start by building a real fan base of loyal fans who will stick by your side.

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Build A Fanbase By Knowing Your Strengths

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Music is a tool. As an artist, music is at the core of what you're doing, but what you may not know is that it is not the only source of revenue available to you. You will have to know your strengths and what categories they fall into to keep moving forward.

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If performing live music is your strength, maybe you should play more shows.

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If socializing is your strength, get out network and meet more people! You can also make online relationships.

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If marketing is your strength, learn more SEO tips.

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If graphic design is your strength, make and sell more products!

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Focusing on your strengths and learning new ones will take you far.

Nicholas Bay

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When releasing music, branding is definitely a key part of why your fans decide whether they want to buy from you or not - next, the 1,000 fans theory will show you the importance of fan connections and how to keep fan base happy.

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Have You Ever Heard Of The 1,000 fans Theory?

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The 1,000 Fan theory is the notion that if 1,000 people love you and your music, they will buy your merchandise and will constantly buy anything you push.

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If 20 percent of your fan base will buy 80 percent of your merchandise. It means, if you release a shirt or release music, 20 percent of your fan base will get it.

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If you can generate 100 dollars a year from each member of this 1000 person fan base, you would generate $20k a year. From there you can scale up!

1,000 fans may seem like a lot, but if you have something your fan base can connect with, those fans will become a devout asset to your career as an artist. 

You have 10 loyal fans right now? That's okay! 

You can build off of that and keep making music and merch that those 10 people will want to purchase.

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Making something personal for a couple of people is something you should definitely consider because they are the ones who care about you right now.

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You are making music for 10 people, not 100 or even 1,000 people yet. Use social media and email to contact and be involved with your fan base.

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DIY Marketing Tips

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If you consider yourself to be a musician, music producer, songwriter, beatmaker, engineer, or composer, consider what kind of plan you need for the future even if you know nothing about marketing.

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If you want to market yourself online, the outcome of marketing your music online is essential to the curve in technology and the entertainment industry. Online marketing could be a potential gateway in getting to know yourself and adding to your fanbase. It could also mean that you get more plays on your platforms if you promote yourself in the right way.

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What most people don't come to realize that, is that they are an easy asset or a device to record labels, and sometimes you have to scheme to pull in any money for yourself. Marketing yourself shouldn't feel like this. Market yourself to be a person and you may gain more fans this way. Build and maintain your relationships online by keeping them new and fresh weekly. Fans want an artist that is active and constantly pursuing their dreams.

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Here's a video that will teach you how to build a fan base using social media platforms.

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Getting people to do what you want them to do is important, and you have to know your target audience for future releases. This is kind of where marketing comes into play. It's all about give and take. Think about something you can offer for your new fans, and promote yourself online that way.

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Click here to read a Musician’s Guide to Branding as a way to better understand yourself as an artist and what sort of image it is that you’d like to portray to your audience!

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Graphic designers are usually the people to create this sort of content for you or you might even turn towards videographers, it all depends on what sort of thing you are going for!

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Design can do a lot for you when it comes to selling your music, and gaining new fans.
Just take Travis Scott for example, the cool artwork he uses for his music speaks volumes and there’s definitely an important link between the music and the visual aspect - it’s super important that the two things match. 

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Conclusion

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A lot has changed in the music industry, and in 2021 the internet has provided us a way to connect with our fan base better than ever. As an artist who is just getting started, a foot in the door could be a big step for you. 

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Knowing your strengths will be beneficial to your career. Whether you are more of a social person, networking guru, or undeniable talent, playing to your strengths will help, and never harm you as an artist. 

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Learning about these pointers and learning how to pitch yourself online is another great tip on building a fan base. Be smart with your moves, be intimate and friendly, and you could find yourself in a great position in the music business a few years down the road. 

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Start building a fan base by submitting to our collaborative playlists for free right here

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