I often get asked the following questions about getting a record deal:
The answer is not one size fits all.
It depends on what you want to achieve from your music career.
And this is something you really need to start thinking about before you start your journey.
There are three types of emerging musicians:
A musician that just wants to make something they are proud of, and can show their friends and family.
A musician who makes a living from their music and uses services to make it possible to both enhance and advance their career.
Somebody who needs to accelerate the quality of their music, get the statistics they need to garner the attention of a record label and sign a record deal.
The truth is the days of artist development budgets are over.
Giving somebody a shot because they have a ‘great voice’, ‘potential’ or some ‘je ne sais quoi’ are long over.
Now A&R’s and record label execs make decisions based on hard data.
They want to see that you have an organic fan reach.
That you are generating revenue and have the ability to increase this with their monetary investment and connections.
This means that it is no longer about just securing a record deal. But securing a record deal on favourable terms…
It is important that you view yourself as a business.
If you were a business you would not do things haphazardly.
You would hire a graphic designer to create a logo, produce marketing materials like physical flyers and business cards.
You would budget to reach new customers, meeting them in person, and buying cups of coffee.
Your meet-ups are showcases and can also include Open Mic nights.
You need to drive the audience to your music by making it as simple as possible to consume.
You can then direct them to a key social media account where they find your links – not cat videos and your latest meal!
Preferably you would even have a simple website containing an EPK and links to your latest releases, links to streaming platforms, and videos.
Do you have a website? If not, Indiy can help you with that just click here to find out more.
Then you need to capture that moment with video footage.
If a tree falls in the forest and nobody is around to hear it does it make a noise?
If you do not capture your journey and use it for content and social proof you are missing a trick. You need to work smart.
You also need to consider the quality of the video footage…
If you have, shaky footage with bad audio from your friends’ phone, it is not going to cut it.
In fact, it will have a negative impact and may harm your brand in the long run!
You should be looking to hire a videographer with a proven track record.
Now you have video and content documenting your live appearances.
You can use this across all of your social media.
With this content being posted to the world you should be able to get a respectable number of followers and views/streams.
Now it is time to take it to the next level.
You should look at hiring a PR consultant.
A PR person or a promo company may help you with different areas, some of these are as follows:
At this point, because of your, strategy, you are moving from level 1 into level 2.
And this is where the real work begins…
At this point, you will be able to grow your small business and scale-up.
You will look at what strategies are working and amplify them.
Now is the time you will be able to start approaching Record Labels, Publishers and Distributors on more favourable terms.
Again if we should use the business analogy…never forget that as a musician you are a business.
In the words of Jay Z “I’m not a businessman, I’m a Business, man!”
You are now ready to talk with Record Labels, Publishers and Distributors.
These conversations are to help you bring your product from a niche to the mass market.
Think of it like this…
If you had a great drink recipe, you can prove people like it and are willing to buy it.
You can raise the funds to produce it to a certain level.
You could live well from the sales of this product, that being said, if you want to be in every supermarket, restaurant and anywhere else one might buy a beverage – You may want to partner with CocaCola!
Finally, somebody once told me it can take 10 years to become an overnight success.
Music is not a get rich quick scheme.
You will need to stay the course, believe in yourself, and constantly look to improve and strive for success.
It’s possible to search for a whole range of music industry services online here at Indiy.
We provide you with whatever you need, from music recording facilities such as recording studios to music professionals including mixing and mastering engineers, producers.
We are an online DIY marketplace for DIY musicians and artists – the go to place for buying and selling music services.
Search Indiy today and build the professional music support team you need.
Get your music heard and build your audience with us, head to our home page to take a look at some of the amazing services being offered.
INDIY – We, the Music – A platform built for musicians by musicians. We believe in a better music industry. Come to INDIY to find an instrumental, a producer, to look for a studio to record in, mixing, mastering, CD artwork, legal agreements, and even promotion.