2 Minutes to Better CD artwork – The Importance of Great Artwork for CD covers
The Relationship Between CD Artwork and Music serves as a portal into what the listener can expect from an album, and even what kind of musician lies behind the creativity. Strong album covers make a statement because after all, this imagery is an opportunity to make the right first impression.
.The Importance of Album Artwork
Considering the relationship between art and music in a digital age by Deep Shah
Your identity as a musician is your brand image.
And your CD artwork as an artist is what people use to identify you.
In other words, your brand image often forms the basis of judgment from potential fans.
Apart from your music, your brand image is often your first and only chance to create a lasting impression.
Just take that in…apart from your music, your brand image or visual design is what drives people towards you and can help them to decide whether to buy into you or not.
Your CD artwork leads to fans purchasing your music and other related products.
Essentially, a bad image only hurts your brand identity and reputation as an artist and vice versa.
Music artists often use visual design to represent their music and their brand identity.
This is why investing in proper visual design can undoubtedly improve your marketing efforts.
Not only will you be able to attract new people, through the visual but impressive CD artwork will make you more memorable.
And of course, this will, in turn, make your brand image more noticeable and likeable.
If you have a visually appealing, memorable CD Cover, you can use it in a number of ways.
For instance, you can use it in marketing materials like on T-shirts, for example.
If the graphics look great, people will want to wear the T-shirt with your visual identity on it.
Having people wear your T-shirt is another way to grow your audience.
People are likely to see the T-shirts and get curious about your brand and identity as a music artist.
Musicians need to create a brand identity around a certain design.
Using certain colour pallets and even establishing an artist logo.
This way, fans can recognize your brand instantly.
A good visual identity is not just a marketing tool.
Brain Hickey says it is also a form of artistic expression.
“Most visual designs maintain a certain cultural aspect or identity”. Hence, in a way, your visual brand should be able to communicate a message and identify a certain culture or genre.“Brain Hickey
This is important because fans tend to identify with music that is relatable and identifiable to them.
In essence, a good brand image is able to convey the brand’s genre and style instantly.
This way, you will be able to communicate through it and attract and reach a wider audience.
Creating CD artwork or Mixtape covers is likely something you would hire a pro for.
You can try to do it yourself, or use free tools like CANVA, but you are not giving yourself the best chance of success by doing it this way.
Remember when conveying your ideas to the designer that your CD artwork will help to target a specific demographic of people, so keep in mind when drawing up ideas who it is that you want to target with your music and ensure that it is in line with your sound.
At Indiy we can help connect you with the best Graphic Designers, you can see the cost of comparable service and know that everything is 100% secure.
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