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The Relationship Between CD Artwork and Music serves as a portal into what the listener can expect from an album, and even what kind of musician lies behind the creativity. Strong album covers make a statement because after all, this imagery is an opportunity to make the right first impression.The Importance of Album Artwork
Considering the relationship between art and music in a digital age by Deep Shah
As a musician or artist, your image is your brand identity.
And your CD artwork is what people use to identify you and your music.
In other words, your brand image often forms the basis of judgment from new and potential fans.
Apart from your music…
Your brand image is often your first and only chance to create a long and lasting impression.
Just take that in…aside from your music, your brand image and the visual design element are what drive people towards being interested in you.
And can also help them to decide whether to buy into you or not.
Your CD artwork leads to fans purchasing your music and other related products…
Essentially, a bad CD cover only hurts your brand identity and reputation and vice versa.
If you close your eyes and think of your favourite artist or group that you loved as a kid…
You can still remember the music artwork of the album or single that you loved right?
Music artists often use visual design to represent their music and their brand identity.
This is why investing in proper visual design can undoubtedly improve your marketing efforts.
Not only will you be able to attract new people through the visual…
But impressive CD artwork will make your music more memorable.
And in turn, make your brand image more noticeable and likeable.
If you have a visually appealing, memorable CD Cover, you can use it in a number of ways.
For instance, you can use it on marketing materials like on T-shirts, for example.
If the graphics look great, people will want to wear the T-shirt with your visual identity on it.
Having people wear your T-shirt is another way to grow your audience.
People are likely to see the T-shirts and get curious about your brand and identity as a music artist.
As a musician you will need to create your brand identity around a certain design or style.
Using certain colour pallets and even establishing an artist logo.
This way, fans can recognize your brand instantly.
A good visual identity is not just a marketing tool.
Brain Hickey says it is also a form of artistic expression.
“Most visual designs maintain a certain cultural aspect or identity”. Hence, in a way, your visual brand should be able to communicate a message and identify a certain culture or genre.“Brain Hickey
This is important because fans tend to identify with music that is relatable and identifiable to them.
In essence, a good brand image is able to convey the brand’s genre and style instantly.
This way, you will be able to communicate through it and attract and reach a wider audience.
Creating CD artwork or a mixtape cover is likely something you can hire a pro to do for you.
You can try to do it yourself, or use free tools like Canva, but in doing so you aren’t giving yourself the best chance of success by doing it this way.
Something to keep in mind when conveying your ideas to the designer is that your CD artwork will help you to target or attract a specific audience.
So remember this when drawing up ideas – to think about who is it that you want to listen to your music?
And also ensure that the CD artwork is in line with and matches up to your sound.
It’s good to establish visual consistency as it will make you and your brand more recognizable.
Here at Indiy you can connect with the best graphic designers, and you can see the cost of comparable service and know that everything is 100% secure.
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