2 minutes to better CD Artwork – The Importance of great artwork for cd covers
Your identity as a musician is your brand image. In other words, your CD artwork as an artist is what people use to identify you. Moreover, brand image often forms the basis of judgment from potential fans.
Apart from your music, your brand image is often your first and only chance to create a lasting impression. Again, apart from your music, your brand image or visual design is what drives people towards you. It leads to fans purchasing your music and other related products. Essentially, a bad image only hurts your brand identity and reputation as an artist and vice versa.
What does your music artwork cover say?
Artists often use visual design to represent their music and their brand identity. Hence, proper visual design can undoubtedly improve your marketing efforts.
Not only will you be able to attract new people, but an impressive visual design will make you more memorable. Of course, this will, in turn, make your brand image more noticeable and likeable.
Take your artwork further
If you have a visually appealing, memorable CD Cover, you can employ it in a number of ways. For instance, you can use it on marketing materials like T-shirts, etc. If the graphics look great, people will want to wear the T-shirt with your visual identity on it.
Having people wear your T-shirt is another way to grow your audience. People are likely to see the T-shirts and get curious about your brand and identity as a music artist.
Be easily recognized
Musicians need to create a brand identity around a certain design. Using certain colour pallets and even establishing an artist logo. This way, fans can recognize your brand instantly.
A good visual identity is not just a marketing tool. Brain Hickey says it is also a form of artistic expression. “Most visual designs maintain a certain cultural aspect or identity”. Hence, in a way, your visual brand should be able to communicate a message and identify a certain culture or genre.“
This is important because fans tend to identify with music that is relatable and identifiable to them. In essence, a good brand image is able to convey a brands genre and style instantly. This way, you will be able to attract and reach a wider audience.
Hire a pro for your CD artwork
Creating CD artwork or Mixtape covers is likely something you would hire a pro for. You can try to do it yourself, or use free tools like CANVA, but you are not giving yourself the best chance of success.
At Indiy we can help connect you with the best Graphic Designers, you can see the cost of comparable service and know that everything is 100% secure.