What is Music PR & Do You Need It?


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What is Music PR & Why You Need It To Take Your Music Career To The Next Level…

The entertainment industry aka the business of music is a huge industry made up of established artists, new and emerging talented artists, and many other music professionals working in their own unique specialized area.

Despite great music being made all the time, many emerging musicians continue to struggle with the competitive nature of the music industry.

As an upcoming music artist, one of the biggest challenges you may face when releasing new music is the lack of response you may receive from your hoped-for audience.

However, today there are many ways to share your music and many ways that you can promote your songs so that you can get your music the recognition it deserves both easily and quickly.

And that’s where investing in good Music PR comes in…


What is Music PR?


Music PR is the distribution of a promotional campaign delivered by a music PR company tailored to promote you, and your music amongst your desired target audience.


Why Music PR can help further your music career…


Music PR (or Music Public Relations) (PR) is vital for both signed and unsigned music artists in many ways.

The right PR company will offer you a lot of benefits that can really put your music career on the right path and propel you in the right direction.

A good music pr campaign will help you to reach people with your music and connect you to the audience who you want to make aware of your music.

If you’re an aspiring musician or an established music artist, here’s why Music PR is important:

Reach People with Your Music

When you engage the services of a good music pr company they will work for you by promoting you and sharing your music and in turn, you reach more people with your music than you perhaps would alone.

Music PR services can help you progress in the right direction and move you one step closer to where you want to be in your music career.

Let’s take a look at one of the larger music pr companies ‘MTV‘ for example.

They show us their next big star by presenting the up & coming music artist on our TV screens through their Music PR service MTV Push!

Can you see how MTV is providing the customer (the music artist) a really good Music PR service here?

They are putting the music artist right in front of our faces by placing them on our TV screens – promoting, highlighting, and creating awareness amongst the public for the artist involved.

Create Your Music Artist Brand Identity

music pr

Music PR services can help you to get a better understanding of yourself as a musician or music artist and how you can begin to view yourself as a brand.

If you’re an emerging music artist, brand image is an important concept that you’ll need to understand and be able to wrap your head around.

YES! Music IS definitely the most important thing, however, your brand image is also an essential part of becoming a successful music artist.

Listen to Beyonce talking about her own ‘brand image’, Sasha Fierce:

“Sasha Fierce is the fun, more sensual, more aggressive, more outspoken side and more glamorous side that comes out when I’m working and when I’m on the stage.” – Beyonce’

Your brand “image” or “identity” can become a powerful marketing tool for you as a musician and when working alongside Music PR services you’ll find that you can discover your own music brand identity which will help you to sell your music across your social media platforms.

Your social media platforms are constantly monitored by fans and stakeholders anticipating “what’s new!?”…

Check out this >Visual Branding Improvement Package< if you would like some help with your music brand identity.

Gain Acceptance Among Key Players

Nowadays it’s entirely possible that if the right person hears your music there’s the potential to land that big record deal you might be seeking.

When you purchase Music PR services you gain promotion and good publicity.

And amongst the public are the key players in the music industry including record labels, and media personnel.

But even if a record deal or signing to a label doesn’t interest you…

Perhaps it isn’t in your plan, music pr can simply be a great tool to grow your fanbase.

And when you start to attract the public’s attention and gain popularity, key players will begin to notice you and know your name and in turn, there’s every chance once you start to become more popular that they will want to collaborate with you.

What artist do you aspire to collaborate with? If you could work alongside any of the key players currently in the music industry who would you pick?

When you engage the services of a good music PR company, they will create and increase the awareness of your name expanding you to new horizons!

Get Press Coverage

Getting covered in relevant blogs or media platforms is what’s known as a press release and it’s a common tool used by music artists to bring about “free” publicity.

When you engage good music PR services, such as a press release, you will formulate ideas and talking points for your future pitches to industry gatekeepers which is essential to the career of any music artist.

These newfound ideas of your brand image can be incorporated into the work you do on your own social media platforms which should help to improve acceptance among your target audience and followers.

For Shows or Tour Promo

As an upcoming artist, tour press is a very integral part of a music artist or band’s overall press campaign.

Music PR for a tour or show will attract music enthusiasts from all around the world.

You need to use Music PR for your shows and tours as it helps to create awareness both in the local area and also further-reaching which in turn should increase ticket sales and therefore the people in attendance.

Through the decision to incorporate Music PR into your music business strategy, there’s the potential to increase your ticket sales, merch, and CDs on an upcoming tour.

All that’ll be left for you to do is to hire a good photographer or videographer to record you in action and to add that touch of glamour!


What To Do Before Investing in Music PR


1. Review Your Efforts and Re-Strategize


As an upcoming artist, reviewing your previous efforts is a pretty important part of staying on track.

This includes being able to identify the reasons why you might need to invest in your music career and maybe even some music PR services.

Whatever reasons you come up with, being able to re-strategize is a skill, so asking yourself why you might need to invest in some music promo will help you with deciding on what type of music PR you might need to advance your music career.


2. Play Some Live Shows


As an upcoming artist, getting involved in live shows is a must.

It doesn’t have to be a huge show on a stadium scale…

But just so you can get used to those uncomfortable feelings that come along with performing live, you could put on a mini-concert amongst family, friends, and colleagues to begin with.

You could also reach out to local businesses like pubs or restaurants with the offer to perform.

Create a show locally where you can always feature on weekends and special days, or you could even do some busking to get used to what it feels like to perform live.

However you decide to do it, getting some live performance practise in is essential.

If busking is your preference…be sure to keep in mind that you’ll most likely need to contact your local council and obtain a busking license before you begin so make sure you find out the rules that apply and get yourself a busking license to avoid any run-ins with the law!

You can click here to check out the 12 Golden Rules of Busking.



3. Have Material That’s Ready to Release


Starting your music career by producing an album is a tremendous feat, but it’s entirely possible and definitely a goal to have in mind for your music career.

Before deciding to engage the services of a Music PR company, you will first need to have something to push and promote so perhaps start off with a finished single, if not an album, that the Music PR company can work with.


4. Know Your Brand and Be Professional


Knowing your brand is vital to your music career.

It helps to know your music brand identity as people will take you more seriously as a professional music artist and in turn, this will help your music to become more accepted amongst your target audience and the entire public.


5. Work on New Music


As an upcoming artist, releasing new music is something you will need to be doing consistently.

Your newest music release will be the deciding factor in measuring your success, and although the outcome is partially in your hands, once you make a song available and start to push it, the truth is anything could happen!

It’s important to always be working on new music and to build up your music catalogue before you decide to buy Music PR services.


6. Have a Budget and Consider Costs


The final point to note is to select a music PR service that supports you in your vision and has a working philosophy similar to your goals and ideas.

It would be helpful if the music PR service you chose specializes in working with your kind of music.

Check out the portfolio of whoever you’re looking to select, and ask what previous work they have done.

Also, it would be best if you go in with an idea of having already considered costs while choosing your desired Music PR.


Music PR is essential for artists that desire the right publicity.


There are many Music PR services that offer their expertise at affordable prices right here on Indiy.

Check out some of the music pr services available and become fulfilled in your music career.

Through good music promotion, your newly released music will create a buzz!, receive some attention, and gain a boost in awareness from your public audience.

At Indiy, you can find and securely hire talented music professionals who will help progress your music career.

We are an online DIY marketplace for DIY musicians and artists – a place to buy and sell music services.

Search Indiy today and build the professional music support team you need.

Get your music heard and build your audience with us, head to our home page to take a look at some of the amazing services being offered.


Andrea graduated from Roehampton University and The BRIT School, whose globally recognized alumni include Adele, Katy B, Ella Eyre, FKA Twigs, Jessie J, Leona Lewis, Katie Melua, Kate Nash and the Rizzle Kicks. She takes her love of the arts and entertainment industry to provide useful information to upcoming musicians, helping them navigate the industry and avoid making costly mistakes. She actively mentors our current contributors. Andrea has qualifications in Content Marketing and also manages our collaborative playlists for independent artists

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