With all the noise we experience in today’s world it might be hard to get yourself heard. 

When we dive into the music industry, this noise is represented by thousands of music being released each and every day. Spotify has more than 80 million tracks uploaded, and independent artists are often drowned by artists with record deals and a team behind to support them.

In the end, the struggle stays the same: How can I make my music be heard when there are so many things people can listen to?

One of the answers to this question is playlist pitching. 

What is Playlist Pitching?

Since streaming services began to rise as true influential platforms, artists wondered how to get their music in these Hansel and Gretel house for musicians. 

Playlist Pitching is basically showcasing your song, track, EP or album to curators that may get your music on playlists, that are gender and mood specific . 

It consists of a promotional strategy option where you take your songs directly to those who are willing to help you in case they like your work. They will take your song and carefully place it in what they feel is the right playlist, keeping in mind the genre, mood, vibe, region, and target audience of each track. They will get your song on playlists that are advantageable for you and your target audience.

By learning how to submit music to a playlist, you can reach listeners who are actively searching for your genre and mood.

There are different types of playlist, although some are algorithm-based, meaning that the algorithm of the streaming services automatically decides which tracks to add, some are human created and managed. 

Within this category, you also have different kinds of playlist and curators, the ones who look forward to boosting your music regardless of how big you are and others that may take into consideration factors such as your following, previous press, future plans and past statistics from your other songs. 

At Indiy, you can upload your track and our curators will find the best suited playlist to add it. We aim to give a fair platform to independent artists.

Why should you want to get your music on playlists?

You already know what it is, but why should you get your music on playlists? 

1. Get your music to new audiences 

Your song will be added to a playlist that already has listeners and is based on a genre or a mood, therefore you will reach new people and people that are looking for music that you can provide. By doing this, you can get your music on playlists where new audiences are already searching for the kind of music you create.

Once people find a playlist they like, they will save it and listen to it often. Being added to one of these playlists introduces you and your music to people that are interested in that specific playlist, which represents you as well.

To really maximize exposure, focus on strategies that help you get your music on playlists that match your genre and mood.

2. Increase Music Streams 

Spotify released information showing that 33,3% of listening time comes from playlists, which means that Spotify audiences engage with this kind of feature. 

This shows that it is important for your music to present in playlists and how beneficial it may be in terms of streams. 

Try to push your tracks into as many as you can, keeping always in mind your music-genre, because people are using playlists to know new artists and to explore their favorite genres. When you get your music on playlists, you increase music streams, saves, and the chance to appear on algorithmic playlists

3. They Strengthen Your Algorithmic Footprint and Boost Your Music Career

Having your music on playlists will probably affect your statistics: your streams will go up, saves and likes increase, skip rates drop and repeat listens increase. This phenomena raises you to the radar of the algorithm, which can lead you to algorithm-based playlists.

Spotify, as an example, has “Discover Weekly”, “Release Radar”, “Radio” and even their “For you” Mixes. These are all algorithm-based playlists that will pop up on everyone’s home page. 

These kinds of playlists are also generated based on the listener’s favorite genres, most listened-to songs, liked songs and overall history within the platform, which helps get your song to the right audience.

Does this really work?

Some people and songs that today are famous, started by strategically placing their tracks onto other people’s playlists, maybe even some that you know. 

The track “Dance Monkey” by Tones and I, started as a playlist pitched song, and in 2019 was already playing at every household and every radio station. It became a worldwide sensation and started at the same point as you. 

The Australian singer Starley got her song 100 million streams in two months with 0% skip rate. This was back in 2016, and nowadays she still has more than 1 million listeners per month. She added her song via Spotify for Artists and it ended up changing her life. Her example also shows that you can reach worldwide listeners by placing yourself in playlists, even though she is Australian, her biggest market is in central Europe. 

Another artist that started by playlist pitching is Rei Ami, famous because of her participation in the trio Huntrix, from K-pop Demon Hunters the movie. 

She started placing her songs on playlists while still having a job outside the industry to sustain herself. Then, one of her songs got a lot of streams and her career kick-started from that point on. 

Even Alok, the famous brazilian DJ, dispite doing music before going to Spotify, he blew up after one of his songs was placed on an official Spotify playlist. In 2025 he has almost 22 million monthly listeners and is a worldwide sensation. 

So, how can I do it?

There are some ways in which you can submit music to a playlist.

If your goal is to get your music on playlists, there are several strategies you can try, from submitting to curators to using platforms that offer that service.

You can submit music to a playlist, at Indiy, for free using this link. You just have to sign in and answer a form about your track and our team of curators will analyze and place it accordingly, in one of our playlists.

You can contact professional curators and pitch them your tracks. With a quick search you might be able to find their socials and their e-mails. Contact them directly, but keep in mind that they might not be available to do it. 

Finally, you can go to Spotify for artists and apply there to get the chance to be chosen and inserted in their official playlists. In this case, you will have to present your song as best as you can,  but they might take into consideration your following and your history in the industry. 

It is never too much to opt for all the alternatives, this way your song has more chances to be present in as many playlists as possible, promoting it harder and boosting your music career. Go get your music on playlists and start promoting yourself!

Playlists are today’s discover engines

Whenever someone doesn’t know exactly what they want to listen to, they will find playlists based on genre or mood and play it. This is how they find new artists, new songs and new albums. More people than you might know started exactly where you are and they were also thinking about playlist placement, and at the end, what did they had to lose? What do you have?

Submit your song here for free, get your music on playlists and boost your music career.